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These days most of the marketing solutions are provided as a service. These solutions send emails on your behalf, server ads on your site , serve your ads on other sites/networks, collect your web Analytics data, collect your social media data, collect usage of customer on social media platforms, trade your cookies etc. You get the idea
Read the rest here: These days most of the marketing solutions are provided as a service. These solutions send emails on your behalf, server ads on your site , serve your ads on other sites/networks, collect your web Analytics data, collect your social media data, collect usage of customer on social media platforms, trade your cookies etc. You get the idea
The rest is here: As the summer weather haltingly makes its appearance in my neck of the woods, thoughts turn to on-base averages, fielding percentages and all of that Moneyball stuff. My theme for this column is the woeful underperformance of the team known as the Toronto Blue Jays
Continued here: When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of respondents said they do at least some work in their account every week
Continue reading here: When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week
Originally posted here: One of the nicest things about AdWords Enhanced Campaigns is that you can now control sitelinks at the campaign or the ad group level. From a feature standpoint, this sounds great
See the original post: One of the nicest things about AdWords Enhanced Campaigns is that you can now control sitelinks at the campaign or the ad group level. From a feature standpoint, this sounds great.
Read the original: Everyone likes chasing big shiny objects all the time. What's not to like.
Read the rest here: Everyone likes chasing big shiny objects all the time. What's not to like
See the original post: Image via Shutterstock I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “ understanding the full value of mobile .” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give credit to all the other ways a customer might interact with your business via their mobile device. This could include any number of things: downloading your mobile app, calling your store, looking up directions, signing up for an email newsletter, watching a product video, etc
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